CFP: Social Media Analytics Track at the PACIS 2016

 We are chairing a track on “Social media Analytics & Related Issues” at the 20th Pacific Asia Conference on Information Systems (PACIS 2016), June 27 – July 1, Chiayi, Taiwan. Please consider submitting your original research.  For more details please refer to the  conference website:

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New book on social media analytics

book cover2I am pleased to announce my new book on social media analytics. The book offers concepts, tools, tutorials, and cases studies to understand and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engine, and location layers. 

It is non-technical in nature best suited for business (and information systems) students, professors, and manager.

Here is how the book is structured:

Chapter 1: The Seven Layers of Social Media Analytics

  • Chapter 2: Understanding Social Media
  • Chapter 3: Social Media Text Analytics
  • Chapter 4: Social Media Network Analytics
  • Chapter 5: Social Media Actions Analytics
  • Chapter 6: Social Media Apps Analytics
  • Chapter 7: Social Media Hyperlinks Analytics
  • Chapter 8: Social Media Location Analytics
  • Chapter 9: Social Media Search Engine Analytics

Chapter 10: Aligning Social Media Analytics with Business Goals

The book also comes with a companion site ( which offers Updated Tutorials, Power-Point Slide, Case Studies, Sample Data, and Syllabus.

It is available through Amazon Store and CreateSpace Store.

Thank you,

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Why some content go viral on YouTube?

Why some content go viral on YouTube? In order to answer this question, in a recent study (accepted for publication in Internet Research journal),  we found that popularity of the videos was not only the function of YouTube system per se, but that network dynamics (e.g., in-links and hits counts) and offline social capital (e.g., fan base and fame) play crucial roles in the viral phenomenon, particularly view count.

For more details on the study design an  other  findings, you can read the authors’ version of the article here.


Khan, G. F., Sokha, V., (2014), Virality over YouTube: an Empirical Analysis, Internet Research, accepted for publication. Download Authors’ version.

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What is Government 2.0?

Government 2.0 is “a governance culture of transparency, openness, and collaboration facilitated by social media” (Khan, 2013, p. 8)[1].

In other words,  Government 2.0 is not just “likes,” “tweets,” and mere establishing social media presence (e.g., creating a Facebook fan page or a government Twitter account), but it requires (or should be complemented with) a governance culture of transparency, openness, and collaboration. Without a mindset and culture of transparency, openness, and collaboration, establishing social media presence is useless and ineffective.

These and other Government 2.0 fundamental concepts (such as, government 2.0 implementation scenarios, utilization models, and relationships) are discussed, in a systematic way, in my latest publication entitled, “Government 2.0 utilization models and implementation scenarios,” published in the Information development journal. You can download author’s version of the paper here.

[1] Khan, G. F. (2013). “The government 2.0 utilization model and implementation scenarios.” Information Development

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The Three Tribes of Social Shopping

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An Analysis of the Information Technology Outsourcing Domain: A social Network and Triple Helix Approach


Information technology (IT) outsourcing has become a widely accepted management strategy. As a consequence, a great deal of research on the IT outsourcing domain, covering a wide range of issues, has been conducted. This study investigates the IT outsourcing knowledge infrastructure from a network point of view. Triple helix indicators and social network analysis techniques are employed on 288 scholarly papers obtained from the Web of Science database using keywords related to IT outsourcing. The results reveal the key players in IT outsourcing research collaborations; their network characteristics, such as degree centrality; and the relationship of academia, industry, and government in terms of IT outsourcing knowledge production. This article also provides results-based implications.


Swar, B. & Khan, G.F (correspondence author). (2013). Scientometrics analysis of the IT outsourcing domain, Journal of the American Society for Information Science and Technology (SSCI). DOI: 10.1002/asi.22918PDF

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Submission Guidelines

Best Practices in Social Media at Non-profit, Public, Education, and Healthcare Organizations: A special issue of Social Science Computer Review (SSCR) Journal

Submission should be made electronically in Word .doc or .docx format (we can not accepted articles in PDF or LaTeX formats), sent to the special issue editor at Please put the term “SSCR-special issue” in your Subject line.

Permission form:

The corresponding author must fill out, sign, and email a pdf file of the original form. Scanning the signed forms to pdf and emailing is required.

Author form:

No original needed; Each author or coauthor should pdf email this form to For multiple-author papers, each author must submit a separate form.

Note: Please send the permission and author forms alongside the submission. Submission without these forms will not be accepted. Submission of signed forms does not constitute acceptance but does expedite manuscripts if accepted. Forms should be sent as .pdf file attachments to the special issue editor, Gohar Feroz Khan, gohar.feroz [at]

Formatting and Styling: Original Manuscripts should be prepared according to the SSCR author guidelines available at:

Quick style guide:

Style guide:

These are for your reference.

1. We must have all these elements in this order: title, authors with institutional affiliations, abstract, keyword list, body, short author bios with email contact info, references, and endnotes (if any).

2. The abstract should contain study conclusions, not just list study topics.

3. APA style references (see the guide, above)

4. Endnotes for comments only, not citations. No footnotes at all.

5. All tables and figures must be on separate pages at the end, numbered and with captions. In the text, all tables and figures must be referred to and all must have call-outs (” [Figure 1 about here]”).

6. All figures must also be supplied in original file format (ex., .jpg, .eps, .tif, etc.). They must be in greyscale, not color (you may wish to have a url to a color version at your site).If possible, figures should be in 300 ppi (pixels per inch) resolution, not 72 (which is screen resolution).

7. If the lead author is Katherine Smith, the main manuscript filename should be smith.doc. Figure filenames should be smith_fig1.tif, smith_fig2.jpg, etc.

8. Everything must be double-spaced, even references, except tables are not double-spaced.

9. Do not use columns or any other special formatting.

10. Use 12 point font (this is needed for page count purposes).

11. The manuscript (including tables and figures) should be within 25 page limit.

12. Left justify only.

13. Please cite articles from the Social Science Computer Review where appropriate. You can search at this page:

14. All submitted papers will be reviewed on a double-blind, peer review basis.

15. The Editor of SSCORE retain the right to reject a paper accepted by the special issue editors, if it is judged not of sufficient quality.

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3 ways to engage citizens using social media

By Gohar Feroz Khan

Interaction facilitated by social media is becoming an integral part of our life in the contemporary society. Social media consists of a variety of tools and technologies that includes collaborative projects (e.g., Wikipedia), blogs (e.g., WordPress) and microblogs (e.g., Twitter), content communities (e.g., YouTube), social networking sites (e.g., Facebook), virtual game worlds (e.g., World of Warcraft), and virtual social worlds (e.g. Second Life).

Here I discus three ways in which public sector (both in the developed and developing world) can engage citizens using social media tools/technologies to implement a true open, transparent, and participative government.

  1. 1. Socialize Government Information

First, public sector can leverage social media as an informational and participatory channel to increase citizen’s awareness and enable them to monitor and participate in government activities. Socialization of information can be achieved in two ways: 1) simple information socialization, and 2) complex information socialization. Simple information socialization can be achieved through merely incorporating existing social media tools in the existing government websites (e.g. through comments and discussions) and establishing dedicated social media pages (e.g. through Facebook fan page or Twitter account) to delivery day-to-day information/news to the citizens. Complex information socialization requires establishing advance social media-based informational government portals for informational and participatory purposes (such as, and

An important use of the socialization of information is in situation where the immediate delivery of information/news is crucial, such as disseminating news and information about public safety and in crisis management situations such as, weather, traffic, diseases, and nature or man-made disasters.

  1. 2. Establish Mass Collaboration

Second, public sector can leverage social media tools to poster mass social collaboration between government and citizens and cross agency collaboration. Mass collaboration can be instrumental in crowd sourcing, regulation, and law enforcement. For example, the Peer-To-Patent ( initiative by the Patent and Trademark Office (USPTO) of the United States is a good example of mass government and citizen social collaboration in reinforcing regulations. Another example is the Korean government’s smart phone apps developed to enable mass collaboration in reporting illegal car parking, waste disposal, energy misuse, and reporting other inappropriate behaviour. Similarly, another good example of mass collaboration is the “apps for democracy” ( initiative: A U.S. government initiative to engage the public in developing new applications for democracy.

  1. 3. Establish Social Transaction

Third, public sector can use social media tools to establish tangible online transactions with the citizens. For example, the U.K. government use a social media or Web 2.0 based website ( to provide simple, one-stop access to government services online where citizens can access to public services such as tax, driving test, passport, births, deaths, marriages, and care. Another example of using social media for service delivery is the “Fixmystreet” initiative ( where citizens using an interactive portal report a problem related to their locality (e.g. fly tipping, broken paving slabs, or street lighting) which is then forwarded to the council to fix the problem. Yet another exiting way of public service delivery, open to be experimented with, is using the social network sites (such as Facebook) to provide tangible services to citizens such as renewing drivers licence and paying partaking tickets.


Khan, G. F., (forthcoming), the Government 2.0 Utilization Model and Implementation Scenarios, Information Development (SSCI), forthcoming, AbstractPDF.

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What is social media?

Social media consists of a variety of tools and technologies that includes

  • collaborative projects (e.g., Wikipedia and wiki-spaces),
  • blogs (e.g., WordPress) and microblogs (e.g., Twitter),
  • content communities (e.g., YouTube),
  • social networking sites (e.g., Facebook and Cyworld),
  • folksonomies or tagging (e.g., delicious),
  • virtual game worlds (e.g., World of Warcraft),
  • virtual social worlds (e.g., Second Life), and
  • all other internet-based platforms that facilitate the creation & exchange of UGC (Khan, forthcoming).

All these social media tools are built on Web 2.0 philosophy, but they differ according to the extent to which they focus on the relationships among social actors, users’ identities, conversations among social actors, content sharing, social presence (the ability to know if other users are accessible), reputation management, and the extent to which people can form groups (Kietzmann et al., 2011)[1]. For example, a social network site is a type of social media that focuses mainly on social relationships among social actors and YouTube is a type of social media that mainly focus on the sharing of contents (e.g., videos).

Is Social Media and SNS same?

No. These two terms/concepts are usually confused. A social network service or site (SNS) is an internet-based platform that is used to build and maintain social relations among people who share interests, activities, backgrounds, or real-life connections. SNS is an example of the application of social media i.e., all SNS are social media, but not all social media are SNS. For example, Facebook is an SNS (i.e., facilitate online social networking) and is based on Web 2.0 concepts (i.e., social media & UGC), however, Wikipedia is a type of social media (focused more on online collaborative content creation), but not an SNS (i.e., does not facilitate online social networking). Similarly, all SNS are based on Web 2.0, but not all Web 2.0 are SNS and all social media are based on Web 2.0 concept.

-Khan, G. F., (forthcoming), the Government 2.0 Utilization Model and Implementation Scenarios, Information Development (SSCI), forthcoming, AbstractDownload Authors’ version.
-H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy, Bruno S. Silvestre, Social media? Get serious! Understanding the functional building blocks of social media, Business Horizons, Volume 54, Issue 3, May–June 2011, Pages 241-251, ISSN 0007-6813, 10.1016/j.bushor.2011.01.005.

[1] More discussion on how social media tools differ can be found in Kietzmann et al., (2011)’s study: Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy, Bruno S. Silvestre, Social media? Get serious! Understanding the functional building blocks of social media, Business Horizons, Volume 54, Issue 3, May–June 2011, Pages 241-251, ISSN 0007-6813, 10.1016/j.bushor.2011.01.005.

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Call for Papers

Social Media in Public Sector: A Middle Eastern Perspective

A special issue of Journal of Contemporary Eastern Asia (JCEA)

Guest Editors
Dr. Gohar Feroz Khan, Korea University of Technology & Education, email:
Dr. Nahed A. Azab, The American University in Cairo, email:

Key Dates
Extended Abstract Submission: 30 October, 2013 (extended deadline)
Full Paper Submissions: 30 November, 2013
First Review Due: 30 January, 2014
Revised Version Due: 30 February, 2013
Acceptance: 30 March, 2014
Special Issue Published: Spring 2014

Social media is becoming an integral part of life in contemporary society and has changed the creation, sharing, and consumption of information. There are countless stories related to the role of social media in the contemporary society either in the entertainment industries where it propelled Psy (a Korean rapper) to worldwide fame through the spread of his “Gangnam Style” YouTube video or its role in political landscape commonly called as the “Arab Spring” or “Facebook revolution.”

Social media consists of a variety of tools and technologies that includes collaborative projects (e.g., Wikipedia and wiki-spaces), Blogs (e.g., WordPress) and micro-blogs (e.g., Twitter), content communities (e.g., YouTube), social networks or social networking sites (e.g., Facebook and Cyworld), folksonomies or tagging (e.g., delicious), virtual game worlds (e.g., World ofWarcraft), virtual social worlds (e.g., Second Life), and all other internet-based platforms that facilitate the creation & exchange of UGC (Khan & Swar, 2013).

Due to its inherited characteristic (i.e., openness, participation, and sharing) social media seems to be an emerging medium for interaction between governments, government & citizens, and other governmental agencies & businesses (Sandoval-Almazan and Gil-Garcia, 2012). Government that is driven by social media is called Government 2.0 (Eggers, 2005), collaborative government (McGuire, 2006Chun et al., 2012), do-it-yourself government (Dunleavy and Margetts, 2010), government as a platform (O’Reilly, 2010), Open Government (Patrice, 2010), Social Government (Khan et al., 2013, 2012), or we-Government (Linders, 2012).

While the literature on social media in public sector is emerging, limited attention has been paid to the social media dynamics in the Middle Eastern region. Leveraging social media in public sphere in the Middle Eastern countries requires a deep understanding of the unique economic, social, political, and cultural values. The special issue of JCEA aims to investigate and understand these unique aspects of social media in public sector in the Middle Eastern region. All lenses of inquiry, including strategic, organizational, behavioural, legal, economic, and technical are encouraged. Areas to address include, but are not limited to, those listed below:

  • Social media in public sphere: government 2.0, e-democracy, e-participation, and e-politics
  • The role of social media in social change and collective action
  • Social media for public sector information dissemination and knowledge sharing
  • Social media for mass collaboration and crowdsourcing
  • Social media for development
  • Social media adoption/diffusion and use behavior
  • Social media governance and policy
  • Legal considerations and risks of using social media
  • Social media as a disaster management tool
  • Social media for transparency, openness, and sharing
  • Risk and benefits associated with social media
  • Role of social media in development
  • Social media for community building

The above areas are just indicative and this special issue would welcome papers discussing other topics relevant to social media in public sector in the Middle Eastern region.

Submission Guidelines
Original manuscripts should be prepared according to the JCEA author guidelines available at:

Send inquiries and manuscripts to Dr. Nahed, email: and Dr. Khan, email:

About JCEA

JCEA is a refereed biannual e-publication devoted to the study of current political, social and economic trends in East and Southeast Asia. JCEA also accepts studies related to Internet research, Triple Helix, social network analysis, and cyber communication. The editors welcome manuscripts based on original research or significant re-examination of existing literature. For more details please visit the Journal website:

Indexing and Abstracting

  • EBSCO Publishing
  • Scopus (under evaluation)
  • SSCI (in preparation)

Dunleavy, P., & Margetts, H. Z. (2010). The second wave of digital era governance. APSA 2010 Annual Meeting Papers.
Chun SA, Luna-Reyes LF and Sandoval-Almazán R. (2012) Collaborative e-government. Transforming Government: People, Process and Policy 6: 5 – 12.
Eggers, W. D. (2005). Government 2.0: Using Technology to Improve Education, Cut Red Tape, Reduce Gridlock, and Enhance Democracy. Lanhma, MD: Rowman & Littlefield Publishers.
Khan, G.F. and Swar, B., (2013), Government 2.0: Utilization Model, Implementation Scenarios, and Relationships, accepted for presentation at Pre-ECIS (21st European Conference on Information Systems) workshop: E-Government 2.0: Case studies and experience reports June 4, Utrecht, Netherlands.
Khan, G. F., Yoon, H. Y., & Park, H. W. (2012). Social Media Use in Public Sector: A comparative study of the Korean & US Government Paper presented at the ATHS panel during the 8th International Conference on Webometrics, Informatics and Scientometrics & 13th COLLNET Meeting, 23-26 October 2012, Seoul, Korea.
Khan, G. F. Young, H., Kim, J., & Park, H. W. (2013). From E-government to Social Government: Government Use of Social Media in Korea,Online Information Review, forthcoming
Linders, D. (2012). From e-government to we-government: Defining a typology for citizen coproduction in the age of social media.Government Information Quarterly, 29(4), 446-454. doi: 10.1016/j.giq.2012.06.003
McGuire, M. (2006). Collaborative public management: Assessing what we know and how we know it. Public Administration Review, 66, 33-43.
O’Reilly, T. (2010). Government as a Platform (Chap 2). In D. Lathrop & L. Ruma (Eds.), Open government: Collaboration, transparency, and participation in practice: O’Reilly Media.
Patrice, M. (2010). Building open government. Government Information Quarterly, 27(4), 401-413. doi: 10.1016/j.giq.2010.07.002

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